Plan, execute, and optimise paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.). Monitor and analyse campaign performance using tools like Google Analytics, Meta. Business Suite, and other reporting platforms. Implement A/B testing strategies to improve conversions and ROAS. Manage ad budgets, ensuring efficient allocation for maximum ROI. Stay updated with the latest trends in digital marketing and industry best practices. Act as the primary point of contact for clients, understanding their business needs and marketing goals. Develop and present campaign reports, insights, and recommendations. Collaborate with internal teams to ensure seamless execution of digital strategies. Address client concerns proactively and ensure high client satisfaction.